Website Styles

This is the core styles for the Urbanity Premium Detailing website, defining the typography, colours, links, buttons, styled elements and more. When making changes to these website styles, keep in mind that these will be applied across the entire site, so be mindful of what you are updating.

Branding

Below are all of the core Urbanity Premium Detailing brand assets in various colours and layouts.

Typography

Our design system leverages a purposeful set of typographic styles. We’ve stress-tested this typographic scale across dozens of projects to make sure it’s robust enough to use across (almost) any Urbanity Premium Detailing project, while remaining as accessible as possible for everyone.

Heading - No Margins

H1 – Heading 1

H2 – Heading 2

H3 – Heading 3

H4 – Heading 4

H5 – Heading 5
H6 – Heading 6

Paragraph Styles

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

This is an example of a Block Quote

Colours

Our design system leverages a purposeful set of colour styles as the perfect starting point for any brand or project. When it comes to colour, contrast is critical for ensuring text is legible.

Base Colours

These are the base black and white colour styles.

AAA 21.1
White
#FFFFFF
AAA 21.1
Black
#000000

Primary Colours

These are the main colours that make up the majority of the colours used in the design system.

Primary Navy

There are three core primary colours for Urbanity Premium Detailing. This first collection is the Primary Navy, used in conjunction with the other primary colours for all core assets.

25
#F6F6FA
50
#F2F3F8
100
#EAEBEF
200
#D3D6DB
300
#BDC1CA
400
#A6ACB8
500
#9098A5
600
#7A8394
700
#4E5A72
800
#384660
900*
#21304D
950
#162238
Primary Blue

There are three core primary colours for Urbanity Premium Detailing. This next collection is the Primary Blue, used in conjunction with the other primary colours for all core assets. This is the brighter variant compared to the Primary Navy.

25
#F2F3F7
50
#EAEBEF
100
#D2D6DF
200
#BBC3CE
300
#A5AEBF
400
#8D9AAD
500
#77859F
600
#495D7E
700
#33496E
800*
#1C355E
900
#172C4F
950
#132747
Grey Palette

Grey is a neutral colour and is the foundation of the colour system. Almost everything in the UI design — text, form fields, backgrounds, dividers — are usually grey.

25
#F5F5F5
50
#E8E8E8
100
#DDDDDD
200
#D2D2D2
300
#C5C5C5
400
#BABABA
500
#A3A3A3
600
#999999
700
#8C8C8C
800
#636363
900
#3D3D3D
950
#212121

System Colours

Error Palette

Error colours are used across error states and in "destructive" actions. They communicate a destructive/negative action, such as removing a user from your team.

AA 6.4
25
#FFFBFA
AA 6.06
50
#FEF3F2
AA 5.4
100
#FEE4E2
AA 4.56
200
#FECDCA
1.95
300
#FDA29B
2.78
400
#F97066
3.76
500
#F04438
AA 4.82
600
#D92D20
AA 6.60
700
#B42318
AAA 8.70
800
#912018
AAA 9.86
900
#7A271A
AAA 13.97
950
#55160C
Warning Palette

Warning colours can communicate that an action is potentially destructive or "on-hold". These colours are commonly used in confirmations to grab the users' attention.

AA 5.28
25
#FFFCF5
AA 5.17
50
#FFFAEB
AA 4.75
100
#FEF0C7
4.15
200
#FEDF89
1.54
300
#FEC84B
1.84
400
#FDB022
2.34
500
#F79009
3.49
600
#DC6803
AA 5.40
700
#B54708
AAA 7.49
800
#93370D
AAA 9.48
900
#7A2E0E
AAA 13.92
950
#4E1D09
Success Palette

Success colours communicate a positive action, positive trend, or a successful confirmation.

AA 5.51
25
#F6FEF9
AA 5.36
50
#ECFDF3
AA 5.07
100
#DCFAE6
4.27
200
#ABEFC6
1.62
300
#75E0A7
2.03
400
#47CD89
2.76
500
#17B26A
3.91
600
#079455
AA 5.66
700
#067647
AAA 7.92
800
#085D3A
AAA 9.95
900
#074D31
AAA 13.93
950
#053321

Secondary Colours

Along with primary colours, it's helpful to have a selection of secondary colours to use in components such as pills, alerts and labels. These secondary colours should be used sparingly or as accents, while the primary colours should take precedence.

Blue Light
25
#F0F8FB
50
#E2F1F8
100
#D4E7F5
200
#C5E1EF
300
#B6D9EC
400
#A7D1E9
500
#8AC3E1
600
#7CBBDE
700*
#6DB2D9
800
#5B98BA
900
#487A96
950
#365F75
Blue Dark
25
#ECF3F9
50
#D8EAF6
100
#C4DEED
200
#AFD4E7
300
#9AC8E2
400
#84C0DA
500
#5EA8CD
600
#4B9CC7
700*
#3691C0
800
#2878A1
900
#1D6082
950
#113D54
Pink
25
#FCEBF1
50
#F9D9E8
100
#F5C6DA
200
#F2B2CC
300
#EE9FBE
400
#EC8CB2
500
#E86495
600
#E65389
700*
#DE3F7D
800
#C2326A
900
#A32657
950
#871E47
Orange
25
#FEF5EE
50
#FDEBDF
100
#FCE1CE
200
#FCD6BF
300
#FBCCAE
400
#FAC29D
500
#F9AD7C
600
#F9A46E
700*
#F89A5D
800
#E58A4E
900
#C4743F
950
#AB6232